Paper Title

GASTRONOMY DELIGHTS AS CULTURAL AMBASSADORS: EXPLORING RAJASTHANI CUISINE\'S INTEGRATION INTO TOURISM DEVELOPMENT

Abstract

Gastronomy tourism, serving as a dynamic force in destination branding, integrates local culinary delights into a broader tourism and marketing strategy, enhancing the allure of regions through their unique food cultures. This study examines the pivotal role of gastronomy in shaping the image of destinations, specifically focusing on Rajasthan, India—a region renowned for its rich culinary heritage. By exploring the integration of local flavors like Dal Bati Churma, Mawa Kachori, and other Rajasthani dishes, this research highlights how gastronomy not only serves as a tool for cultural representation but also significantly boosts tourism-related economic and social benefits. Nutraceutical aspects of the local cuisine, which align with the environmental demands of Rajasthan\'s hot climate, further underline the health benefits associated with traditional dishes, making them a potent draw for health-conscious tourists. The study utilizes data collected from various cities within Rajasthan to analyze tourist satisfaction and adoption rates related to hygiene and nutraceutical quality, revealing substantial satisfaction levels among visitors. This fusion of local gastronomy with tourism development not only preserves cultural heritage but also promotes sustainable tourism practices, contributing to increased international recognition and local pride.
KEYWORDS : Gastronomy Tourism, Destination Branding, Rajasthan Cuisine, Cultural Heritage, Nutraceutical Benefits, Tourist Satisfaction, Sustainable Tourism, Economic Development, Health-Conscious Tourism.

Paper Title

A STUDY ON SATISFACTION OF SOCIAL WORK STUDENTS ON THE ADEQUACY AND EFFECTIVENESS OF TEACHING IN SOCIAL WORK COURSE

Abstract

There is a steep decline in the enrolment of students in social work education, both at undergraduate and post graduate level in the state of Telangana. This is partly owed to the establishment of more no. of institutions offering social work education recently and also on the dissatisfaction of the students regarding the adequacy of teaching regarding the course. To understand the decline the present study is conducted in Telangana state among social work students in selected colleges of social work educational institutions of various Universities. A total of 231 students of both undergraduate and post graduate levels have participated in the study. A structured questionnaire is administered to them and results present that the satisfaction levels of students with regard to adequacy of social work course teaching are quite discouraging. Students were dissatisfied with teaching staff and teaching methodology. There is a need for future research and practice in this domain.
KEYWORDS : Social Work Course, Structured Questionnaire, Social Work students

Paper Title

A STUDY ON RIGHT TO EDUCATION: ANOMALIES AND CHALLENGES

Abstract

The Right to Education (RTE) Act, 2009, mandates free and compulsory education for children aged 6 to 14 years in India. While the Act represents a significant step toward universal education, its implementation has faced several challenges.The Act is a significant step towards achieving universal primary education and ensuring that every child has access to a quality education. However, in addition to its successes, the RTE Act has faced numerous challenges during its implementation. This article covers the RTE Act’s Anomalies, and challenges in India, offering a broad picture of the legislation’s influence on the nation’s educational system.
KEYWORDS : Right to Education, Compulsory, Anomalies, Challenges, Implementation

Paper Title

A STUDY ON TOURISM IN ALWAR - A VISION FOR 2030

Abstract

Alwar, a city steeped in history and nestled amidst the majestic Aravali hills, possesses a unique charm that has long drawn history buffs, nature enthusiasts, and spiritual seekers. From its imposing Bala Qila fort to the serene Siliserh Lake and the sacred Pandupol Hanuman Temple, Alwar boasts a diverse tapestry of attractions. However, to truly unlock its potential, the city needs a strategic and forward-thinking approach to tourism. This article explores a vision for tourism in Alwar by 2030, outlining key areas for development and a roadmap for sustainable growth.
KEYWORDS : Tourism, Development, Potential, Roadmap, Vision

Paper Title

PUBLIC VS. PRIVATE HEALTH INSURANCE IN UTTAR PRADESH: A COMPARATIVE ECONOMIC ANALYSIS OF HEALTH OUTCOMES

Abstract

The healthcare landscape in Uttar Pradesh, India\'s most populous state, is characterized by a dual system of public and private health insurance schemes. This study aims to conduct a comparative economic analysis of health outcomes associated with public and private health insurance in Uttar Pradesh. Utilizing data from various sources, including government reports and academic studies, the research evaluates out-of-pocket expenditures (OOPE), utilization rates, and health indicators among beneficiaries of both insurance types. Preliminary findings suggest that while public health insurance schemes like the Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PMJAY) have increased access to healthcare services, challenges persist in reducing OOPE and ensuring equitable health outcomes. The study underscores the need for policy interventions to strengthen the effectiveness of public health insurance and regulate private health services to achieve improved health outcomes for all socio-economic groups in Uttar Pradesh.
KEYWORDS : Public Health Insurance, Private Health Insurance, Uttar Pradesh, Out-of-Pocket Expenditure, Health Outcomes, Economic Analysis

Paper Title

OCCUPATIONAL MOBILITY AMONG THE ADIVASIS OF TELUGU-SPEAKING REGIONS

Abstract

The occupational mobility of Adivasi communities in the Telugu-speaking regions of India, with a focus on the Bhil, Chenchu, Gadaba, Naikpod, and Yerukula tribes. Through historical, ethnographic, and policy-based perspectives, it explores the transition from traditional forest-based subsistence systems to more diversified occupational structures involving agriculture, wage labor, crafts, and informal market activities. The analysis highlights the impacts of colonial and postcolonial interventions, environmental pressures, cultural resistance, and adaptive strategies. It emphasizes the interlinkage of livelihood practices with identity, kinship, ecological knowledge, and community governance. The study advocates for development models that respect indigenous knowledge systems and promote inclusive, sustainable economic participation.
KEYWORDS : Adivasi tribes, occupational mobility, Telugu-speaking regions, Bhil, Chenchu, Gadaba, Naikpod, Yerukula, shifting cultivation, forest economy, tribal identity, state intervention, cultural adaptation, indigenous knowledge, livelihood transformation, PVTGs (Particularly Vulnerable Tribal Groups)

Paper Title

THE BUSINESS OF HEALING: MARKETING MEDICAL TOURISM IN MAHARASHTRA

Abstract

Medical tourism has emerged as a rapidly growing industry, with countries competing to attract international patients. Effective marketing strategies are crucial to promote medical services and destinations. This study explores the marketing of medical tourism, including digital marketing, partnerships, and word-of-mouth marketing. It highlights the challenges and benefits of medical tourism marketing, including regulatory compliance, quality assurance, and cultural sensitivity. The study provides insights into the development of successful marketing strategies for medical tourism destinations and providers.
KEYWORDS : Medical tourism, marketing strategies, digital marketing, partnerships, word-of-mouth marketing.

Paper Title

THE FUTURE OF FMCG PERSONAL CARE MARKETING: EMERGING TRENDS AND OPPORTUNITIES

Abstract

Growing expectations for sustainability are causing a significant transition in the fast-moving consumer goods (FMCG) industry. This article examines new developments in sustainability, including customer engagement, supply chain transparency, circular economy models, sustainable packaging, and creative product development. These methods improve brand loyalty and corporate competitiveness while also lessening their negative effects on the environment. The article hopes to encourage a wider adoption of sustainable practices that help both businesses and the environment by showcasing how top FMCG companies are implementing these trends. The fast-moving consumer goods (FMCG) industry has grown significantly in recent years; in fact, it continued to grow during the recession and the COVID-19 pandemic. The FMCG industry is growing mostly due to changing consumer lifestyles, increased awareness, and easier availability. Numerous companies that offer a broad range of products and services to the general people to fulfill their everyday requirements make up this industry. Numerous aspects of daily life are impacted by FMCG items. FMCG products are regularly consumed by all societal segments, and they account for a sizable portion of consumer spending. Furthermore, this industry makes a substantial contribution to the Indian economy. A new generation of multinational corporations is based in emerging market nations, which also have millions of increasingly affluent consumers.
KEYWORDS : FMCG Sector, Future Growth Emerging sustainability trends, Emerging market

Paper Title

WORK LIFE BALANCE OF PRIVATE SCHOOL TEACHERS IN TELANGANA STATE: SPECIAL REFERENCE TO YADADRI BHUVANAGIRI DIST, TELANGANA STATE, INDIA.

Abstract

In today’s fast paced society, Human Resources are undoubtedly the major asset of an organization. Work life balance has been one of the major factors in influencing an institution\'s efficiency. The adding demands of the private education sector have brought the issue of work- life balance among private teachers into sharp focus. This composition explores the multifaceted challenges faced by private academy educators in managing their professional liabilities alongside particular and family life. This study was conducted among the teaching professionals of private school in Yadadri Bhuvanagiri district by using descriptive method. It made an attempt to explore the major challenges faced by the teachers in maintaining a balance between their personal and professional life based on primary data. A sample of 100 teachers was selected by purposive sampling method. Interview schedule was used to identify the challenges faced by the respondents. The study intends to measure the attitude of respondents about the influence of work life balance in life satisfaction, impact of work life on their personal life, social outlook etc. From both primary data and secondary data, the study identifies extended working hours, administrative burdens, lack of institutional support, and illegal compensation as the stressors. The findings emphasize the critical need for policy reforms and institutional interventions aimed at perfecting schoolteacher well- being, job satisfaction, and overall productivity. The composition concludes by proposing practical recommendations for educational institutions to foster a more balanced and probative work environment for private educators.
KEYWORDS : Work life Balance, School teachers, Private school

Paper Title

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS PROCESS REENGINEERING IN THE DIGITAL ERA

Abstract

In today’s rapidly evolving business environment, organizations are increasingly leveraging Artificial Intelligence (AI) to enhance Business Process Reengineering (BPR) initiatives. This study explores the integration of AI technologies such as Robotic Process Automation (RPA) and Machine Learning (ML) within BPR frameworks to improve process efficiency, accuracy, and decision-making. Using a descriptive research design, data were collected from 100 professionals across various industries through a structured questionnaire. The findings reveal a high level of awareness and adoption of AI in BPR, with significant perceived benefits including streamlined workflows, operational speed, and competitive advantage. However, challenges related to employee training, change resistance, and ethical considerations persist. The study underscores the need for comprehensive training programs, ethical governance, and strategic change management to fully realize AI’s potential in process transformation. These insights contribute to the growing body of knowledge on AI-enabled BPR and provide practical recommendations for organizations aiming to thrive in the digital age.
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